Tag: Practice Growth
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Navigating the Challenges: Coping with Staff Shortages in the Dental Industry
In the dynamic landscape of the dental industry, facing staff shortages is a common challenge that can significantly impact the efficiency and quality of patient care. Whether due to unexpected circumstances, industry trends, or economic shifts, the ability to cope with staffing shortages is crucial for maintaining a thriving dental practice. In this blog, we’ll…
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Small Changes, Big Impact: Boosting Your Dental Practice Revenue
In the competitive world of dental practices, even small adjustments can lead to significant improvements in revenue. Whether you’re a solo practitioner or part of a larger clinic, implementing strategic changes can enhance both the financial health of your practice and the overall experience for your patients. Let’s explore some minor changes that can make…
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Dealing with Price Shoppers
A good number of calls from potential new patients are from people trying to get a price for a service. These callers may be mistakenly dismissed as price shoppers. The general consumer knows very little about the differences between offices and the only factor they can use to make a decision is price. That is…
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GOOGLE REVIEW CHALLENGE
Here’s an overview of a successful google review campaign that we implemented at our offices with great results. We got 54 new Google reviews in 2 months and 11 new patients that found us on Google. Our office is currently ranking first on Google organic search. I hope it helps.
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Handling Cancellations and No-Shows
We’ve all had to deal with last minute changes in the schedule due to cancellations and no shows. But is there any way to minimize these occurrences? In this course we aim to provide you with useful, easy to implement strategies to decrease your chances of cancellations and no-shows. Yes, sometimes patients will have valid…
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Shut Up and Take My Money!
External marketing efforts are certainly necessary to keep new patients flowing to the practice, but it is in your existing patient base that you have the best chances of getting case acceptance. Especially those patients that are big fans of your practice. These patients are what I call the “low hanging fruit”, and if it…
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Internal Marketing
There are two numbers that every practice needs to be familiar with. The first one is the cost of getting a new patient and the second one is the average transaction per patient on their first visit. When you calculate these two based on your promotional efforts and case acceptance rate, you have a picture…
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Developing Trust from the Get-go
First you Know, then you trust, and then you buy. In that order. There’s different ways to develop trust, but trust cannot be pushed or purchased. It is gained over time. We can create the illusion of time by informing patients about how long we have been in business, or how long we have been…
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Everyone Sells Something!
When you flirt, you’re selling the other person into choosing you among other candidates; when you want to go to the movies or dinner, you sell your friends into going to the movie you’d like to see or going to your favorite restaurant. Selling is natural. Even babies know how to sell, they get everyone…
Genius Dental Systems 