Genius Dental Systems

Tag: Practice Development

  • GOOGLE REVIEW CHALLENGE

    GOOGLE REVIEW CHALLENGE

    Here’s an overview of a successful google review campaign that we implemented at our offices with great results. We got 54 new Google reviews in 2 months and 11 new patients that found us on Google. Our office is currently ranking first on Google organic search. I hope it helps.

  • Handling Cancellations and No-Shows

    Handling Cancellations and No-Shows

    We’ve all had to deal with last minute changes in the schedule due to cancellations and no shows. But is there any way to minimize these occurrences? In this course we aim to provide you with useful, easy to implement strategies to decrease your chances of cancellations and no-shows. Yes, sometimes patients will have valid…

  • Shut Up and Take My Money!

    Shut Up and Take My Money!

    External marketing efforts are certainly necessary to keep new patients flowing to the practice, but it is in your existing patient base that you have the best chances of getting case acceptance. Especially those patients that are big fans of your practice. These patients are what I call the “low hanging fruit”, and if it…

  • Internal Marketing

    Internal Marketing

    There are two numbers that every practice needs to be familiar with. The first one is the cost of getting a new patient and the second one is the average transaction per patient on their first visit. When you calculate these two based on your promotional efforts and case acceptance rate, you have a picture…

  • Developing Trust from the Get-go

    Developing Trust from the Get-go

    First you Know, then you trust, and then you buy. In that order. There’s different ways to develop trust, but trust cannot be pushed or purchased. It is gained over time. We can create the illusion of time by informing patients about how long we have been in business, or how long we have been…

  • Everyone Sells Something!

    Everyone Sells Something!

    When you flirt, you’re selling the other person into choosing you among other candidates; when you want to go to the movies or dinner, you sell your friends into going to the movie you’d like to see or going to your favorite restaurant. Selling is natural. Even babies know how to sell, they get everyone…