About

I started my practice in 2006 in a 860 square feet, 2 operatory office that I purchased from a retiring dentist.

At the time I did not know much about managing a dental practice, so we thought the easiest thing would be to learn in a small place like that. Me and my wife worked very hard for the first two years but unfortunately we did not see much progress. We signed up for any and all insurance and managed care plans, we were overworked but our collections didn’t even reach the 20K per month. I then started taking some management courses and trying to educate myself in practice management by learning from people in other industries and in 2016 I joined a community of entrepreneurs that share strategies for growth. Since 2008 our practice has been steadily growing to the current state where we collected 2.2M in 2021.

In this blog you will find information about the ins and outs of running a dental practice. Tips on practice management, marketing, case acceptance, employee motivation and much more.

There’s no lack of practice development information in the media, everything from blogs to online webinars. I find that a lot of them have useful advice, however I often find myself stuck when trying to implement such advice in my practice. So the main purpose of this platform is to provide practical information that is easy to implement and that can put a positive spin on your practice.

My contribution comes from 25 years of practicing dentistry and 13 of those being a practice owner. Also, for several years I lectured for one of the largest dental practice management training corporations across the US and I’ve learned from what I see and hear other dentists are doing unsuccessfully so I can avoid the same mistakes in my practice.

It’s no secret that we dentists are completely business illiterate when we graduate dental school, and to make matters worse, we continue taking more and more dental training and purchasing the latest gadgets and equipment and totally neglect the business aspect of dentistry.

This lack of understanding of basic business principles causes us to become frustrated and feel mentally drained at the end of the day, so I propose a clinical approach to the problem of underachieving practices. We already know that when patients develop cavities, gum disease and other conditions it happens because of multiple factors that make it possible for the condition to progress. Your practice is no different. Factors like poor understanding of patient relations, marketing, case acceptance, staff management can play a role in the development of below average results.

We all got into this field because of the significance and contribution to society. Unfortunately, the rules of the new economy call for all professionals, including dentists, to become business savvy, because unless you know how to attract new patients through your door and learn how to get them to want what they need, you don’t get to play the dentist game and you won’t be able to help people at all.

In this blog I’m aiming to provide as much valuable information as possible. Not theory, only practical hands-on advice that you can implement the minute you go back to your practice.

I’m looking forward to assisting in any way I can and to get some feedback on these strategies.

For more strategies for successful patient interaction, write back to geniusdentalsystems@gmail.com.

The strategies suggested here are meant to be for advice only. There’s no guarantees that what has worked for others will work for you. Please use your own judgement when dealing with individual circumstances. Only recommend and do treatment if it is something that will benefit the patient with improved quality of life.